Let every word count.

I get around. There, I've said it. In the last seven years, items from my writing and production portfolio have been featured on PBS, at international film festivals, online, and in museums and cultural institutions from the Reagan Library to the National Zoo. Exploring everything from Art to Zoology,* this work has won 25 industry honors, including:

• A MUSE Award (Bronze, 2011),
• Two MarCom Awards (Gold, 2011), and
• Two TELLY Awards (Bronze, 2010; Silver, 2007).

I’m guessing the kudos recognizes a principle I’ve always held but have found crucial when writing and producing exhibit content: every word counts.

Nowhere is this more true than in scripting audio tours—which play to a (relatively) captive audience. Take too long to express an idea, or use language that’s too formal or dry, and you’ve lost the listener. At the same time, the writing should be succinct, elegant, and quietly authoritative. It’s not simple to strike this balance, but reviews like the one below make the attempt worthwhile!

Of the dozens and dozens of audio tours I’ve taken, this is probably the best, combining Fabergé and Russian history expertise to create a compelling and completely accessible story.

Lynn H. (Yelp 11/27/12) on my audio tour for Fabergé: The Rise and Fall, a
Detroit Institute of Arts exhibition (Acoustiguide, producer)

I love shaping and polishing every sentence like a cabochon stone à la Fabergé’s craftsmen (and getting to learn about things like cabochon stones with each new project). A beautiful work of art, a stunning animal, a gorgeous plant, or a momentous historical event deserves no less effort and enthusiasm.

Deborah Schull

*Recent topics include:
• Clothing (Historical Costumes, Fashion)
• History (Ancient Chinese, Modern Russian)
• Jewish Themes (Holocaust, History, Tradition)
• Literature and Poetry (Medieval Latin, Modern Irish)
• Military Research (Science, Technology, Engineering, Mathematics)
• Music (Hip-Hop, Irish)
• Natural World (Conservation, Ethnobotany, Biodiversity)
• Public Policy (Mental Health, Criminal Justice, Law Enforcement)
• U.S. Public Affairs (Presidential Politics, Foreign Relations)

Contact Deborah Schull!

That’s me, Deborah Schull,
principal of
Content | Media | Message


New York Law School
(New York, NY)
First Prize, American Society of Composers, Authors, and Publishers (ASCAP) Essay Competition in Copyright Law

B.A. cum laude
Comparative Literature
Hobart & William Smith Colleges (Geneva, NY)
William Prall Prize in Comparative Literature